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Liquid I.V. has announced that it is expanding its range with the addition of a Tropical Punch flavour; a tangy blend of tangerine, pineapple and cherry that meets the growing demand for more exotic flavours in the hydration space. 

The announcement follows the brand’s successful UK launch last year. Liquid I.V. is an electrolyte powder mix as a food supplement that is scientifically formulated to hydrate fast* and is designed to help restore electrolyte balance lost through exercise and sport, heat and active lifestyle*.  

Adrian O’Brien, Health & Wellbeing General Manager at Unilever Europe, says: “Liquid I.V. has been available in the UK for under a year and has seen great success, becoming a leading player in the food supplement category, with Liquid I.V. being the number 1 branded search term on Amazon UK in the electrolyte category in Q4 of 2024.”

“Now, we are expanding the Liquid I.V. range by adding a flavour that resonates with UK consumers – Tropical Punch. Not only are we growing our range, but we are also expanding our retailer network to include Tesco and Asda,” adds O’Brien. 

The Tropical Punch flavour is available to purchase alongside Liquid I.V.’s other flavours – Strawberry, Lemon Lime and Passion Fruit – at retailers including Tesco, Asda and online at liquid.iv.co.uk and TikTok Shop.  

^{*Carbohydrate-electrolyte solutions enhance the absorption of water during physical exercise.}